JamieLevineunit6exam

Production plans  Timescales (e.g for launch)  Milestones Gantt Chart  Review and Feedback  Data analysis The social Media Sales Funnel   This model helps you understand all of the stagesd that a social media campaign will go through in order to be successful.  It details the stages from the creation of initial awareness through the feedback.  (Key activites and content as part of the campaign) - Part of exam question it links to    General leads -This initial section involves creating awareness. SEO and Facebook pages are set up. SEO - involves affecting the visibility of a website in a serrach engine; may target different types of serarch, including image and video, academic and news searches. Building creditability - The brand is reinforced across social media profiles. Etsy -What does their social media profile look like? any examples of fledgling companies whose social media profules we can look at?  Stay top of mind - Not ab...

Section B is worth 30 out of 60 marks We have an hour and a half for the paper so we should spend 45 mins.  Things we need to make sure we nail in the exam:  Target audience Content  Social Media Channels  Blended Synergy  Milestones and timelines  Personnel  Legal and ethical issues  Feedback from audiences   Aims, Purposes and Targets of social Media Campaigns.  Target audience:   Due consideration must be given to what the product is, what the aims are, and who the TA is.  One of the first facets of this is whether you are targeting a mass or niche audience.  Subcultures:  Linked to the idea of niche audiences is that of subcultures.  Youth subcultures are especially important in the digital age, because their participants are digital natives - people who have grown up with digital technologies never knowing any different.  Subcultures are often defined by taste in music and clothing (...

. Using online voting to decide  . Hashtags  . The actual followers of someone will identify what people like.  . Comment feature  . Using your BIO in social media accounts.  . Surveys  Slack  Who uses Slack and why?  Slack is a channel based messaging platform. With Slack, people can work together more effectively, connect all their software tools and services and find the information that they need to do their best work - all within a secure environment.  Funding and personnel  Crowdfunding - Funding a project or a venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet.  Crowdsourcing - Involves seeking knowledge, goods, or services from a large body of people. These people submit their ideas in response to online requests made either through social media, smartphone apps, or dedicated crowdsourcing platforms.  Sheffield So...