JamieLevineunit6exam

Section B is worth 30 out of 60 marks We have an hour and a half for the paper so we should spend 45 mins.  Things we need to make sure we nail in the exam:  Target audience Content  Social Media Channels  Blended Synergy  Milestones and timelines  Personnel  Legal and ethical issues  Feedback from audiences   Aims, Purposes and Targets of social Media Campaigns.  Target audience:   Due consideration must be given to what the product is, what the aims are, and who the TA is.  One of the first facets of this is whether you are targeting a mass or niche audience.  Subcultures:  Linked to the idea of niche audiences is that of subcultures.  Youth subcultures are especially important in the digital age, because their participants are digital natives - people who have grown up with digital technologies never knowing any different.  Subcultures are often defined by taste in music and clothing (...

. Using online voting to decide  . Hashtags  . The actual followers of someone will identify what people like.  . Comment feature  . Using your BIO in social media accounts.  . Surveys  Slack  Who uses Slack and why?  Slack is a channel based messaging platform. With Slack, people can work together more effectively, connect all their software tools and services and find the information that they need to do their best work - all within a secure environment.  Funding and personnel  Crowdfunding - Funding a project or a venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet.  Crowdsourcing - Involves seeking knowledge, goods, or services from a large body of people. These people submit their ideas in response to online requests made either through social media, smartphone apps, or dedicated crowdsourcing platforms.  Sheffield So...

What kinds of questions does it raise about the internet and freedom of speech?  Where do you stand on this issue?  There should be regulation around it and warnings if its hateful to race religion or culture  Cambridge Analytica a year on: 'a lesson in institutional failure'  All the organisations we though we could trust, took our information and was selling it. GDPR (data protection act)  It was a report that drew on hours of testimony from Cambridge Analytica, directors, Facebook executives and dozens of expert witnesses.  On the 2 pivotal campaigns of 2016 of Brexit and Trump election.  It exploited Facebook data harvesting from millions of people across the world to profile and target them with political messages and misinformation. Without their knowledge or consent.  Facebook got fined 500k which is nothing to them.  Equally, hate speech is covered by law and this applies to social media.  Hate speech in...

What are some of the negatives associate with social media and globalisation?  . Fake news  . Online bullying  . viruses / security  . Celebrities  . Body image pressure  . Privacy  . Productivity . Connection  . being influenced by influencers - buying products they say is good.  Trolling / Cyber-Bullying   When an individual/company is persistently targeted in a negative way online, usually through social media channels.  The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree of anonymity when posting via social media sites.  Case study: Ariana Grande   After she split with rapper boyfriend Mac Miller, and the latter died through a drug overdose. Grande was trolled online. As a result, she disabled her Instagram comments for a period of time.  Cyber Bullying - When an individual online is targeted through hurtful or threat...

My Definition Globalisation - How the world is becoming more and more advanced and interconnected through technological advancements. How media is distributed globally.  Exam Board Definition Globalisation - The process of international integration arising from the interchange and exchange of products, ideas politics and culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies.  Social media has contributed to this, with the way in which users of a network can connect in an instant  People who create content - Prosumers  Advantages  People being able to meet and interact with new people online  Creates a much easier way for businesses to access the markets.  Can easily interact with family and friends   Wider job awareness for people who are looking.  Entertainment purposes as well as being informative on real world problems.  Easier to u...

Personal vs Professional On a personal level, social media is used by individuals to document aspects of their day-to-day lives so, sharing videos of their holidays that nobody else wants to see, chronicling in unnecessary detail what they've had to eat that morning. Peoples opinions on political issues as well for example. Essentially, it is a breeding ground for vanity. There is a degree to which there is a cross over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred - with celebrity. bloggers, bloggers, YouTubers etc. How do Youtubers make money?  To be making money on youtube you need to be apart of the Youtube partnership programme. This is a partnership which works with creators to allow them to make earnings on videos depending on how many views and likes the channel and videos they produc...