Purposes and Uses: Personal vs Professional vs Celebrity

Personal vs Professional

On a personal level, social media is used by individuals to document aspects of their day-to-day lives so, sharing videos of their holidays that nobody else wants to see, chronicling in unnecessary detail what they've had to eat that morning. Peoples opinions on political issues as well for example. Essentially, it is a breeding ground for vanity.

There is a degree to which there is a cross over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred - with celebrity. bloggers, bloggers, YouTubers etc.

How do Youtubers make money? 

To be making money on youtube you need to be apart of the Youtube partnership programme. This is a partnership which works with creators to allow them to make earnings on videos depending on how many views and likes the channel and videos they produce receive. 

One thing to note is that for this to become a job you must be uploading videos consistently and providing good content in order to receive good pay. 

Some of the biggest earners of 2019 are as follows: 

Ryan's World — $22 million

Jake Paul – $21.5 million

Dude Perfect – $20 million

Daniel Middleton (DanTDM) - $18.5 million

Jeffree Star - $18 million

Mark Fischbach (Markiplier) - $17.5 million

Evan Fong (VanossGaming) - $17 million

Sean McLoughlin (Jacksepticeye) - $16 million

Felix Kjellberg (PewDiePie) - $15.5 million

Logan Paul - $14.5 million

More than 500 hours of videos are uploaded every single minute, because of this mass popularity, Youtube is a fierce market to compete in. 

People spend billions of hours a day watching videos and because of this Youtube is the 3rd most searched site. 

How to make money on youtube

Gaming

Lifehacks

Celebrity gossip

News

Top [X] lists

Compilations of fails (think: Jackass)

Food reviews and kitchen hacks

Product unwrapping and opening (kids who do product reviews are especially fun to watch)

How-to demonstrations

Animal activities (the hilariously weird things your pets do)

Spoofs

Youtube sponsorships

A sponsorship can be that the brand pays the YouTuber to create a one-off video specifically about a product launch, a company event, a site opening, or something similar. Or, the brand sponsors the entire YouTube channel and then the YouTuber has to recommend (or use when appropriate) the product in every video.

They use this to change how much they can earn through the youtube platform and become more professional overall.

Patreon makes it possible for fans of YouTube channels to subscribe to extras. For example, they could choose to pay $5 a month to get early access to videos, $10 a month for behind-the-scenes footage or $15 a month for access to extra videos or bloopers.

James Charles caused an 8000 person blockade in Birmingham in January of 2019

People online became outraged at the amount of disturbance and disruption that occurred due to a 'petty youtube meetup' 

A whole shopping mall was overrun with people and many were injured due to the youtubers acts. 

Who is James Charles? 

He is a 19-year-old social media star from Bethlehem, New York.

He has a YouTube channel followed by almost 14 million people where he uploads make-up tutorials, reviews and challenges.

The beauty influencer makes millions of dollars via his own merchandise and clothing range and sponsored social media posts.

He calls his fans "sisters" and his fanbase "the sisterhood".

Overall James Charles caused hours of havoc and delays and many were outraged at the situation. 

Kim Kardashian case study

Turning negative into an opportunity: 

Before she was known for keeping up with the Kardashians, Kim K ran into a bit of a PR mess. That infamous video of her and an ex-boyfriend spread across the internet like wildfire. 

But Kardashian saw her newfound attention as opportunity and became controversial. Overall she catapulted her career and the rest of the Kardashians to fame. 

In short, Kardashians wouldn't let a crisis be the downfall of her brand instead, she used the situation as an opportunity and food a way to grow her career. When your brand is faced with a crisis, don't let the negative situation drive the perception of your brand. Get in front of it and turn things in your favour instead. 

Donald trump 

Ordinarily, the discourse of the us presidents is filtered through to the public after careful speech writing from spin doctors. Not so with Donald trump, who regularly takes to social media - specifically, twitter - to air his views. 

The hierarchy of needs

Abraham Maslow's hierarchy of needs (1943) pyramid is a useful model, which addresses human needs that exist beyond basic survival. 

It's not specific to media, and has been used and developed across a range of different subjects and ideas. 

Self actualisation - Social media offers motivational information and statements, these allow for individuals to achieve more and succeed.

Esteem - Social media allows for others to feel welcomed and part of a community. This gives them more confidence and esteem. 

Love and Belonging - Social media allows for real world friends to constantly interact with each other and strengthen their friendships as well as find new friends online. 

Safety needs - Social media apps allow for people to display where they are or if they are ok or not at all Tims as a manner of safety display. Health work and direct information for mental health can be widely found on social media also. Ring doorbell. 

Physiological needs - Online your able to order essential things such as food, water and products you may require easily through things such as Waitrose, M&S and Amazon. You can even access shelter building parts and   generally homes. There is also ways to access dating sites to find potential life partners. 

The well

First community was in California 

Had the idea of craigslist

Linkedin 

A business-oriented service that allows users to share online CV profiles in order to communicate with other businesses professionals and gain employment. 

Formed in 2002, it's one of the earliest networking sites that offered users the ability to communicate for employment and career progression. 

Its regularly used as a means of crowdsourcing personnel for projects and dedicated websites such as crowdsourcing work as a collective hub for projects that require skills and experience. 

Crowdsourcing - When media producers use online technologies such as social media to ask for staff or volunteers who have a skillset to work on a project. 

Social TV

Many media institutions - especially television - encourage audiences to use social media. Watching television is increasingly becoming integrated with social networking via smart TV and black box devices. 

For example, The X factor is fully integrated with live twitter feeds throughout the show. This encourages participation, and can also be used by media producers to measure the impact of participation.