Creating and distributing via social media

Wikinomics 

This theory was developed by tapscott and williams in 2006

A wiki is a web page which displays information. it contains information such as specific bios on people as well as updates 

Traditional collaberation has been super seeded on a huge scale  

 

Whiles some leaders fear the heaving growth of massive online communities, wikinomics proves this fear is folly.  Smart firms can harness collective capability and genius to spur innovation, growth and success

Wikinomics proves that smart firms can use the power of collaberation to innovate, grow and succeed  

Wikinomics is based off of a $9 million research project. Wikinomics shows how a mass of people can work in an economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favourite music, designing new software, finding a curew fore disease and more. Wikinomics is the road map for doing business in the twenty-first century.  

dontapscott.com/books/wikinomics/  - Source 

Old Models of consumption 

A film from fourty years ago may have been distributed through newspapers, word of mouth, below the line advertising, magazines, interviews with the makers as well as traditional advertising 

The long tail theory 

Devised by Chris anderson of wired magazine 

First published in 2004, then as a book in 2009.

Availability of Freeview satellite channels etc. 

 

 

 

 

 

Casey Pugh - case study 

Social media was likely used to create requests for things to be added in such as goofy scenes and shots as well as fans giving amazing remakes to some clips from starwars episodes / films.

Crowd sourcing 

Similar to crowd funding your able to go out and get influence and advice as well as recommendations from other people to be able to make unique ideas. 

They basically offered people to just be in a mini Star Wars film which for big fans of the franchise is reason enough to do that. 

Crowd Funding 

Is when you use you're respective audience / market to try to gain money out of them to help further the production of your film / media piece. 

Star Wars uncut 

An example of a fan film. 

This film is created by fans of a particular film, who are not officially commissioned to do this (its unofficial therefore they weren't paid it was just for fun) 

This is an example of how online technologies have enabled a 'participatory culture' (Henry Jenkins, 2006), in which audiences can now participate (presume) in the production and meaning of cultural products. 

https://www.starwarsuncut.com/newhope

In 2009, Casey pew asked internet users to remake Star Wars episode IV A new hope into a fan film. 

In a few months time thousands of fans from over the world made lots of clips. 

Star Wars Uncut was so successful it ended up on news sited webpages documentaries and eventually won an award in 2010 for outstanding achievement in interactive media. 

Casey Pugh

Uses time as a social media channel in order to reach fans 

Created his own website for Star Wars uncut, in which fans can select the 15 section of the original film they wanted to create

Social media is used to gather the footage

The footage is shared via the website and a trailer is also posted on Youtube 

Plenary 

Casey Pugh's project of Star Wars Uncut uses the Long tail theory by making a niche of fans in a broad sense extremely active and interactive with the creation of the fan film. the usage of social media and globalisation allowed Casey to create his film with the power of social media and youtube for example. 

He specifically created convenience and targeted Star Wars fans to make more people from the niche of extreme Star Wars fans want to create the clips. 

How have online technologies changed the way which games are developed, created, distributed and consumed? 

Online technology has allowed for games to be developed in an amazing way. Games have been developed over the ages to create new and upcoming high quality games. Compared to some of the oldest games such as the first ever donkey kong which looks extremely 8 bit and pixelated in comparison, Games such as the latest call of duty have the best quality graphics on consoles at 60fps. Gaming. consoles over the years have drastically advanced also in their hardware which has also allowed for 

The internet has been used majorly by gaming as a nexus of information and suggestions to people all over the world about what games are amazing and what are not. A lot of games distribute themselves through advertisements online on social media as just a 5 second pop up ad, or on youtube for example. A game known as 'SuperHot' was one of the most popular games of 2016 and was majorly crowdfunded by people on social media and Kickstarter as well as other platforms such as twitter through peoples phones to target audiences specific to the game.The game was originally not too popular and had only 5000 donations but once the niche expanded the game blew up and reached over 500,000 donations. People who are consuming this media and advertisements for games such as these are active in that they have chosen to act out and help the game makers by donating. 

Game creating is a lot more convenient as well due to the mass amount of tools that have been created online and engines to use such as Unreal engine and softwares.  compared to the past where there was only one mass creation softwares and engines used now there is many more so there is a niche for creators to use depending on what games they want to make. The usage of free online softwares also having clouds that allow for the freedom of creators also means that they can save their work. 

Compare how two online technologies can be used to support media producers plan their projects. 

2 technologies that support them to plan their projects 

One online technology that is used to support media producers online with their projects is Microsoft teams, Microsoft teams provides a service which allows for you to interact with your co workers freely wherever you are and also allows for you to make the planning process easier. This tool also allows you to share your screen and show interactive planning products such as mood boards through the software which allows for convenience and better working conditions. 

Another online technology that can be used to create online projects and planning them is Unreal Engine. Unreal engine literally provides game creators with example templates to create your own scenarios from or even allows you to take inspiration and make their own unique scenarios that will help them with their project. For example a game such as outlast may take preset blood effects as well rough grimy wallpapers given by Unreal Engine which they can use to make the planning process that much easier as it allows you to share these directly to co workers.